Reaching your audience starts by having the right voice. As visual designers, our emphasis is to help the brand convey their message. In this re-brand, the fun colors, character design, and custom typeface bring fun to a place that most people would prefer not to go to. The idea behind the brand's mascot Ollie the Alligator came after doing some research on the companies website were I noticed that the dentist were doing toothbrushing excises with the kids with a stuffed alligator.
As part of this branding project, I used Philio Sans as the brand's typeface because of the fun characters and simple shapes created by the letter forms. Philio Sans' fun characters brought a friendlier vibe to the brand.
![](https://cdn.myportfolio.com/13a5d97cc776b5abd4eb0e6a7a8a0111/85cdafc7-bbff-43fb-813b-0affbbc9aa9a_rw_1920.jpg?h=0d506701a62da8ebc803b2e5d5942f20)
Portland Children's Dentistry Business Cards with the brand's mascot, Ollie the Alligator.
![](https://cdn.myportfolio.com/13a5d97cc776b5abd4eb0e6a7a8a0111/b267770b-5dc4-49d8-bec8-a76a3e072457_rw_3840.jpg?h=d8dd488e8e699e1496bdeba9dafbc53c)
Poster Series, to be displayed in the office space and around town for advertisement.
![](https://cdn.myportfolio.com/13a5d97cc776b5abd4eb0e6a7a8a0111/a524658e-564b-4874-821b-025b398afed3_rw_1920.jpg?h=25c7485ca3c1688ab2d4b01979563ef0)
Patient Forms