Reaching your audience starts by having the right voice. As visual designers, our emphasis is to help the brand convey their message. In this re-brand, the fun colors, character design, and custom typeface bring fun to a place that most people would prefer not to go to. The idea behind the brand's mascot Ollie the Alligator came after doing some research on the companies website were I noticed that the dentist were doing toothbrushing excises with the kids with a stuffed alligator.
As part of this branding project, I used Philio Sans as the brand's typeface because of the fun characters and simple shapes created by the letter forms. Philio Sans' fun characters brought a friendlier vibe to the brand.