During my internship in EL Salvador I was assigned with the task to work on this Chip packaging after the design agency (Perros Y Gatos) had rebranded the Monteco Brand. As I was playing around with the concept I decided I wanted to make sure that one the brand escaped from what the rest of the brand were doing and second that it would reach their target market.
In a competitive nacho chip and tostadas market, the Monteco brand was looking for a fresh package that would allow them to stand out. Using the clear packaging as an element, a bright color palette, and fun patterns allowed for the package to work with the Brand’s new look. I am happy to say that they loved the direction and are now in production.
![](https://cdn.myportfolio.com/13a5d97cc776b5abd4eb0e6a7a8a0111/27d45820-f985-4b4c-b5be-ef1d3c07f1ca_rw_1200.png?h=3cc70429394bf67a20dd320b376bc1ea)
One of the Tags for the Bags.
![](https://cdn.myportfolio.com/13a5d97cc776b5abd4eb0e6a7a8a0111/6c55352e-726e-4c9b-a037-e1b17c80331f_rw_1200.jpg?h=f3a015960cf9fbf8221a347f4c653538)
1 of 4 designs presented of the Monteco Nacho Chip bag presented to the Client.